I want to talk about these 3 great music marketing campaigns examples done by mainstream artists. These are incredibly creative and budget friendly, but definitely require an investment regarding time.

Music marketing campaigns when releasing new material are definitely necessary for artists in order to build up hype and make fans excited. 

I believe a great campaign can serve the purpose of not only building hype but also attracting new listeners to your music.

So without further ado, here is our list:

1. Avicci – “Stories”

The late Dj and amazing producer Avicci, released an incredibly engaging campaign, because it managed to completely caught the users attention and make them engage.

The campaign was done through Instagram and it was a game that users could play through the app. Avicci posted a picture of an illustration that showed a fantasy story, the caption said “play the interactive story”. 

When you click on the image there is a link to another account where you begin the game. The account has 9 images that form one big picture telling a story. Every time you click on a specific image it will take you to the next account to see where the story develops. 

Users in social media navigate the app consuming content in a matter of seconds. This campaign managed to grab users attention, and engage in a social media game without having to leave the app.

2. Arcade Fire – “Reflektor”

The indie rock group released a marketing campaign that at first, it didn’t include social media. Fans of the group started to speculate about a possible album release when they noticed mysterious graffiti images started to appear around the world.

Then in August, a banner appeared in New York with the word “Reflektor”, the date “9/9”, and the band’s name on it.

After this, on the 9th of September the band released “Reflektor” related content. A traditional music video, a 12” Vinyl EP, preorders of the album and an interactive music video where users could immerse themselves a little more into this project.

Arcade Fire’s website informed fans that the album was set to be released on October 29th.

This was a great campaign. It had things to peak people’s interest even if they didn’t know about the band before with all the cryptic images through the world. It also managed to grab fans attention to their website and gave enough material to keep them hyped enough until the actual release.

3. Dan Mangan

The Canadian musician decided to release an album full of old style tracks. For this marketing campaign Mangan released a video titled “Troubled mind”, the video was filmed in front of a green screen and the protagonist’s face is never seen. 

After this social media campaigns were created in order to encourage fans to share pictures wearing emoji flames onto their heads. This had the purpose of expressing overcoming mental health issues.

This campaign is a great example of bringing users together through a common issue, mental health.

Is a very relatable topic and it gives a platform to mental health discussion while promoting Mangan’s music material.great